Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C0F4
RGB
145, 192, 244
HSL
212, 82%, 76%
HSB
212, 41%, 96%
CMYK
41, 21, 0, 4
LAB
76, -6, -31
LCH
76, 32, 259
OKLCH
0.79, 0.09, 251
XYZ
47, 50, 93
LUV
76, -24, -48
HWB
212, 57%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.