Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C1C5
RGB
145, 193, 197
HSL
185, 31%, 67%
HSB
185, 26%, 77%
CMYK
26, 2, 0, 23
LAB
75, -16, -7
LCH
75, 17, 205
OKLCH
0.78, 0.05, 203
XYZ
41, 48, 60
LUV
75, -24, -8
HWB
185, 57%, 23%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.