Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C1DB
RGB
145, 193, 219
HSL
201, 51%, 71%
HSB
201, 34%, 86%
CMYK
34, 12, 0, 14
LAB
75, -12, -18
LCH
75, 22, 238
OKLCH
0.79, 0.06, 232
XYZ
44, 49, 74
LUV
75, -24, -27
HWB
201, 57%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.