Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C1DD
RGB
145, 193, 221
HSL
202, 53%, 72%
HSB
202, 34%, 87%
CMYK
34, 13, 0, 13
LAB
75, -11, -19
LCH
75, 22, 240
OKLCH
0.79, 0.06, 234
XYZ
44, 49, 76
LUV
75, -24, -28
HWB
202, 57%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.