Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C2E4
RGB
145, 194, 228
HSL
205, 61%, 73%
HSB
205, 36%, 89%
CMYK
36, 15, 0, 11
LAB
76, -10, -22
LCH
76, 25, 245
OKLCH
0.79, 0.07, 239
XYZ
45, 50, 81
LUV
76, -25, -33
HWB
205, 57%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.