Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C3D5
RGB
145, 195, 213
HSL
196, 45%, 70%
HSB
196, 32%, 84%
CMYK
32, 8, 0, 16
LAB
76, -14, -15
LCH
76, 20, 227
OKLCH
0.79, 0.06, 222
XYZ
43, 50, 70
LUV
76, -25, -20
HWB
196, 57%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.