Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C3EA
RGB
145, 195, 234
HSL
206, 68%, 74%
HSB
206, 38%, 92%
CMYK
38, 17, 0, 8
LAB
76, -10, -25
LCH
76, 27, 249
OKLCH
0.80, 0.08, 242
XYZ
46, 51, 85
LUV
76, -25, -38
HWB
206, 57%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.