Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C3F9
RGB
145, 195, 249
HSL
211, 90%, 77%
HSB
211, 42%, 98%
CMYK
42, 22, 0, 2
LAB
77, -7, -32
LCH
77, 33, 258
OKLCH
0.80, 0.09, 251
XYZ
48, 52, 97
LUV
77, -25, -50
HWB
211, 57%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.