Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C4D9
RGB
145, 196, 217
HSL
198, 49%, 71%
HSB
198, 33%, 85%
CMYK
33, 10, 0, 15
LAB
76, -13, -16
LCH
76, 21, 230
OKLCH
0.79, 0.06, 225
XYZ
44, 51, 73
LUV
76, -25, -23
HWB
198, 57%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.