Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C4FF
RGB
145, 196, 255
HSL
212, 100%, 78%
HSB
212, 43%, 100%
CMYK
43, 23, 0, 0
LAB
77, -6, -35
LCH
77, 35, 260
OKLCH
0.81, 0.10, 253
XYZ
49, 53, 102
LUV
77, -25, -55
HWB
212, 57%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.