Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C5E1
RGB
145, 197, 225
HSL
201, 57%, 73%
HSB
201, 36%, 88%
CMYK
36, 12, 0, 12
LAB
77, -12, -20
LCH
77, 23, 238
OKLCH
0.80, 0.07, 232
XYZ
45, 51, 79
LUV
77, -26, -29
HWB
201, 57%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.