Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C6D6
RGB
145, 198, 214
HSL
194, 46%, 70%
HSB
194, 32%, 84%
CMYK
32, 7, 0, 16
LAB
77, -15, -14
LCH
77, 20, 223
OKLCH
0.80, 0.06, 218
XYZ
44, 51, 71
LUV
77, -26, -19
HWB
194, 57%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.