Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C6D7
RGB
145, 198, 215
HSL
195, 47%, 71%
HSB
195, 33%, 84%
CMYK
33, 8, 0, 16
LAB
77, -15, -14
LCH
77, 21, 224
OKLCH
0.80, 0.06, 220
XYZ
44, 51, 72
LUV
77, -26, -20
HWB
195, 57%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.