Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C6F8
RGB
145, 198, 248
HSL
209, 88%, 77%
HSB
209, 42%, 97%
CMYK
42, 20, 0, 3
LAB
78, -8, -31
LCH
78, 32, 255
OKLCH
0.81, 0.09, 248
XYZ
49, 53, 96
LUV
78, -26, -47
HWB
209, 57%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.