Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C8CC
RGB
145, 200, 204
HSL
184, 37%, 68%
HSB
184, 29%, 80%
CMYK
29, 2, 0, 20
LAB
77, -18, -8
LCH
77, 20, 204
OKLCH
0.80, 0.06, 202
XYZ
43, 52, 65
LUV
77, -27, -9
HWB
184, 57%, 20%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.