Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C8E0
RGB
145, 200, 224
HSL
198, 56%, 72%
HSB
198, 35%, 88%
CMYK
35, 11, 0, 12
LAB
77, -14, -18
LCH
77, 23, 232
OKLCH
0.80, 0.07, 227
XYZ
46, 53, 78
LUV
77, -27, -26
HWB
198, 57%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.