Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91C9E1
RGB
145, 201, 225
HSL
198, 57%, 73%
HSB
198, 36%, 88%
CMYK
36, 11, 0, 12
LAB
78, -14, -18
LCH
78, 23, 232
OKLCH
0.81, 0.07, 226
XYZ
46, 53, 79
LUV
78, -27, -26
HWB
198, 57%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.