Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CBD0
RGB
145, 203, 208
HSL
185, 40%, 69%
HSB
185, 30%, 82%
CMYK
30, 2, 0, 18
LAB
78, -18, -9
LCH
78, 20, 206
OKLCH
0.80, 0.06, 203
XYZ
44, 53, 68
LUV
78, -28, -10
HWB
185, 57%, 18%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.