Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CBD7
RGB
145, 203, 215
HSL
190, 47%, 71%
HSB
190, 33%, 84%
CMYK
33, 6, 0, 16
LAB
78, -17, -12
LCH
78, 21, 216
OKLCH
0.81, 0.06, 212
XYZ
45, 54, 72
LUV
78, -28, -16
HWB
190, 57%, 16%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.