Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CBE5
RGB
145, 203, 229
HSL
199, 62%, 73%
HSB
199, 37%, 90%
CMYK
37, 11, 0, 10
LAB
78, -15, -19
LCH
78, 24, 233
OKLCH
0.81, 0.07, 228
XYZ
47, 54, 82
LUV
78, -28, -28
HWB
199, 57%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.