Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CDEB
RGB
145, 205, 235
HSL
200, 69%, 75%
HSB
200, 38%, 92%
CMYK
38, 13, 0, 8
LAB
79, -14, -21
LCH
79, 26, 236
OKLCH
0.82, 0.07, 230
XYZ
48, 56, 87
LUV
79, -29, -31
HWB
200, 57%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.