Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CFDE
RGB
145, 207, 222
HSL
192, 54%, 72%
HSB
192, 35%, 87%
CMYK
35, 7, 0, 13
LAB
79, -18, -14
LCH
79, 23, 218
OKLCH
0.82, 0.07, 214
XYZ
47, 56, 77
LUV
79, -30, -19
HWB
192, 57%, 13%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.