Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CFE1
RGB
145, 207, 225
HSL
193, 57%, 73%
HSB
193, 36%, 88%
CMYK
36, 8, 0, 12
LAB
79, -17, -16
LCH
79, 23, 222
OKLCH
0.82, 0.07, 218
XYZ
48, 56, 80
LUV
79, -30, -21
HWB
193, 57%, 12%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.