Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CFE6
RGB
145, 207, 230
HSL
196, 63%, 74%
HSB
196, 37%, 90%
CMYK
37, 10, 0, 10
LAB
80, -16, -18
LCH
80, 24, 228
OKLCH
0.82, 0.07, 223
XYZ
48, 56, 83
LUV
80, -30, -25
HWB
196, 57%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.