Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91CFE8
RGB
145, 207, 232
HSL
197, 65%, 74%
HSB
197, 38%, 91%
CMYK
38, 11, 0, 9
LAB
80, -16, -19
LCH
80, 25, 230
OKLCH
0.82, 0.07, 225
XYZ
49, 56, 85
LUV
80, -30, -27
HWB
197, 57%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.