Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91D2E4
RGB
145, 210, 228
HSL
193, 61%, 73%
HSB
193, 36%, 89%
CMYK
36, 8, 0, 11
LAB
80, -18, -16
LCH
80, 24, 221
OKLCH
0.83, 0.07, 217
XYZ
49, 58, 82
LUV
80, -31, -22
HWB
193, 57%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.