Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91D4E7
RGB
145, 212, 231
HSL
193, 64%, 74%
HSB
193, 37%, 91%
CMYK
37, 8, 0, 9
LAB
81, -18, -16
LCH
81, 25, 222
OKLCH
0.83, 0.07, 217
XYZ
50, 59, 84
LUV
81, -32, -23
HWB
193, 57%, 9%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.