Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91DBF7
RGB
145, 219, 247
HSL
196, 86%, 77%
HSB
196, 41%, 97%
CMYK
41, 11, 0, 3
LAB
83, -19, -21
LCH
83, 28, 229
OKLCH
0.85, 0.08, 224
XYZ
54, 63, 97
LUV
83, -35, -31
HWB
196, 57%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.