Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
91DDF7
RGB
145, 221, 247
HSL
195, 86%, 77%
HSB
195, 41%, 97%
CMYK
41, 11, 0, 3
LAB
84, -20, -21
LCH
84, 28, 227
OKLCH
0.86, 0.08, 222
XYZ
54, 64, 98
LUV
84, -35, -29
HWB
195, 57%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.