Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
92AED2
RGB
146, 174, 210
HSL
214, 42%, 70%
HSB
214, 30%, 82%
CMYK
30, 17, 0, 18
LAB
70, -4, -22
LCH
70, 22, 261
OKLCH
0.74, 0.06, 255
XYZ
39, 41, 67
LUV
70, -16, -33
HWB
214, 57%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.