Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
92B5CA
RGB
146, 181, 202
HSL
202, 35%, 68%
HSB
202, 28%, 79%
CMYK
28, 10, 0, 21
LAB
72, -9, -15
LCH
72, 17, 240
OKLCH
0.75, 0.05, 235
XYZ
39, 43, 62
LUV
72, -18, -21
HWB
202, 57%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.