Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
933209
RGB
147, 50, 9
HSL
18, 88%, 31%
HSB
18, 94%, 58%
CMYK
0, 66, 94, 42
LAB
36, 40, 44
LCH
36, 60, 48
OKLCH
0.45, 0.14, 39
XYZ
13, 9, 1
LUV
36, 78, 29
HWB
18, 4%, 42%
Pantone
476 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.