Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
9365AE
RGB
147, 101, 174
HSL
278, 31%, 54%
HSB
278, 42%, 68%
CMYK
16, 42, 0, 32
LAB
50, 29, -32
LCH
50, 43, 312
OKLCH
0.58, 0.12, 312
XYZ
24, 19, 42
LUV
50, 19, -52
HWB
278, 40%, 32%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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