Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93ABC0
RGB
147, 171, 192
HSL
208, 26%, 66%
HSB
208, 23%, 75%
CMYK
23, 11, 0, 25
LAB
69, -5, -14
LCH
69, 15, 250
OKLCH
0.73, 0.04, 245
XYZ
36, 39, 56
LUV
69, -13, -20
HWB
208, 58%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.