Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93B3CB
RGB
147, 179, 203
HSL
206, 35%, 69%
HSB
206, 28%, 80%
CMYK
28, 12, 0, 20
LAB
71, -7, -16
LCH
71, 18, 246
OKLCH
0.75, 0.05, 241
XYZ
39, 43, 63
LUV
71, -17, -23
HWB
206, 58%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.