Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93B8F4
RGB
147, 184, 244
HSL
217, 82%, 77%
HSB
217, 40%, 96%
CMYK
40, 25, 0, 4
LAB
74, -2, -34
LCH
74, 34, 267
OKLCH
0.78, 0.10, 260
XYZ
45, 47, 92
LUV
74, -20, -54
HWB
217, 58%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.