Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93BCDC
RGB
147, 188, 220
HSL
206, 51%, 72%
HSB
206, 33%, 86%
CMYK
33, 15, 0, 14
LAB
74, -8, -21
LCH
74, 22, 248
OKLCH
0.78, 0.06, 242
XYZ
43, 47, 75
LUV
74, -21, -31
HWB
206, 58%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.