Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93BECA
RGB
147, 190, 202
HSL
193, 34%, 68%
HSB
193, 27%, 79%
CMYK
27, 6, 0, 21
LAB
74, -13, -11
LCH
74, 17, 221
OKLCH
0.77, 0.05, 217
XYZ
41, 47, 63
LUV
74, -22, -15
HWB
193, 58%, 21%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.