Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93BED6
RGB
147, 190, 214
HSL
201, 45%, 71%
HSB
201, 31%, 84%
CMYK
31, 11, 0, 16
LAB
74, -11, -17
LCH
74, 20, 238
OKLCH
0.78, 0.06, 233
XYZ
43, 48, 71
LUV
74, -22, -24
HWB
201, 58%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.