Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93C7FF
RGB
147, 199, 255
HSL
211, 100%, 79%
HSB
211, 42%, 100%
CMYK
42, 22, 0, 0
LAB
78, -7, -33
LCH
78, 34, 258
OKLCH
0.81, 0.10, 251
XYZ
51, 54, 102
LUV
78, -26, -52
HWB
211, 58%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.