Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
93DCE2
RGB
147, 220, 226
HSL
185, 58%, 73%
HSB
185, 35%, 89%
CMYK
35, 3, 0, 11
LAB
83, -22, -11
LCH
83, 25, 205
OKLCH
0.85, 0.07, 202
XYZ
51, 63, 81
LUV
83, -35, -12
HWB
185, 58%, 11%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.