Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
9475AA
RGB
148, 117, 170
HSL
275, 24%, 56%
HSB
275, 31%, 67%
CMYK
13, 31, 0, 33
LAB
54, 20, -24
LCH
54, 31, 310
OKLCH
0.61, 0.09, 311
XYZ
26, 22, 41
LUV
54, 13, -38
HWB
275, 46%, 33%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.