Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94A8BF
RGB
148, 168, 191
HSL
212, 25%, 66%
HSB
212, 23%, 75%
CMYK
23, 12, 0, 25
LAB
68, -3, -14
LCH
68, 15, 257
OKLCH
0.72, 0.04, 252
XYZ
36, 38, 55
LUV
68, -11, -21
HWB
212, 58%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.