Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94AEC4
RGB
148, 174, 196
HSL
208, 29%, 67%
HSB
208, 24%, 77%
CMYK
24, 11, 0, 23
LAB
70, -6, -14
LCH
70, 15, 249
OKLCH
0.74, 0.04, 244
XYZ
37, 41, 58
LUV
70, -14, -21
HWB
208, 58%, 23%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.