Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94AED8
RGB
148, 174, 216
HSL
217, 47%, 71%
HSB
217, 31%, 85%
CMYK
31, 19, 0, 15
LAB
70, -2, -24
LCH
70, 25, 266
OKLCH
0.75, 0.07, 260
XYZ
40, 42, 71
LUV
70, -15, -38
HWB
217, 58%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.