Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94B2DF
RGB
148, 178, 223
HSL
216, 54%, 73%
HSB
216, 34%, 87%
CMYK
34, 20, 0, 13
LAB
72, -3, -26
LCH
72, 26, 265
OKLCH
0.76, 0.07, 258
XYZ
41, 43, 76
LUV
72, -17, -41
HWB
216, 58%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.