Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94B3DD
RGB
148, 179, 221
HSL
215, 52%, 72%
HSB
215, 33%, 87%
CMYK
33, 19, 0, 13
LAB
72, -3, -25
LCH
72, 25, 262
OKLCH
0.76, 0.07, 256
XYZ
41, 44, 75
LUV
72, -17, -38
HWB
215, 58%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.