Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94B5CD
RGB
148, 181, 205
HSL
205, 36%, 69%
HSB
205, 28%, 80%
CMYK
28, 12, 0, 20
LAB
72, -7, -16
LCH
72, 18, 245
OKLCH
0.76, 0.05, 240
XYZ
40, 44, 64
LUV
72, -18, -23
HWB
205, 58%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.