Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94BBBF
RGB
148, 187, 191
HSL
186, 25%, 66%
HSB
186, 23%, 75%
CMYK
23, 2, 0, 25
LAB
73, -13, -7
LCH
73, 14, 207
OKLCH
0.77, 0.04, 204
XYZ
39, 46, 56
LUV
73, -20, -8
HWB
186, 58%, 25%
Pantone
5523 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.