Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
94BBF9
RGB
148, 187, 249
HSL
217, 89%, 78%
HSB
217, 41%, 98%
CMYK
41, 25, 0, 2
LAB
75, -2, -35
LCH
75, 35, 267
OKLCH
0.79, 0.10, 259
XYZ
47, 49, 97
LUV
75, -21, -56
HWB
217, 58%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.